Once again,
another MLB owner is doing something that
John Henry should try to emulate. This time, it's from the
new owner of Henry's
old team—the Marlins. Former
Bronx Embalmer Derek Jeter has initiated
a new feedback system that offers multiple contact points allowing the 'fish franchise' access to fan opinion on a range of topics. Dubbed
"Dímelo"—which is Spanish for "talk to me"—the system offers fans both in-person (high-tech booths at the park) and digitally-based (online) opportunities to express their views. Whether it's food options or branding or even player personnel decisions—Marlin fans can now let the former Yankee captain know
exactly how they feel. This is smart on
both a public relations level and on a level that will actually give ownership insight into what fans are thinking.
Mr. Henry, Mr. Henry?
