It's always good when locally-based companies do cool things for local teams. Case in point: the
New Balance athletic shoe company based in the Allston-Brighton section of Boston.
New Balance has announced a new line of shoes with a Fenway Park theme.
The Fenway Zante V2 shoe is blue with red trimming, and features 'Fenway' on one sole and 'Boston' on the other one. But the
coolest part is that the company will 'outfit' Fenway concession staff and ticket-takers with the new shoe for every Red Sox home game this season. Nice going,
New Balance!
