An academic study on MLB teams from the University of Missouri indicates that
"an increased number of total tweets from an account over a long period of time, as well as long winning streaks, overall winning percentage, and how often teams played on national television all helped increase the number of followers a team had on its Twitter account". Hmm. Let's see,
winning and
national exposure. Our guess is that those two variables
might be a little more important than total tweets. But, then again, we're not academics. Someone get
Bill James—we need a regression analysis.
