According to Red Sox COO
Sam Kennedy,
the decline in season ticket sales is less steep than it was a week ago. Instead of a 10% drop-off from last year, the deficit is now only 8%. You have to believe that a few wins at the start and the excitement created by
Jackie Bradley, Jr. will create even more of an uptick over the next few weeks. Despite this sign of optimism, Kennedy still expects the '793-game sellout streak' to end this month.